![]() Could you write up background story or a scene mentioned in your book but not shown? An event from before the plot began? How about telling some scene in your novel from the point of view of the villain or antagonist. You could create a short story using your protagonist, a side character. How about a novella, a short stories, a collection of flash fiction? You can't give away the only book you have and still make money. But when you only have one or two books, that's not realistic. The most common type of reader magnet is a full book. For more on ACCESS marketing you can listen to our podcast episode on the topic here. They're going to be interested in hearing about your new work.ĪCCESS marketing encourages authors to be creators, not hustlers, in our social and email marketing activities. Now there’s nothing salesy in showing them your new offering. They're “warm” already, they've come to know, like and trust you, you're a fit for each other. Once a potential reader has taken this journey with you, it makes selling books significantly easier. Satisfy – Now you have that precious email address, make your emails delightful and email regularly, on a promised schedule.ĪCCESS marketing encourages authors to be creators, not hustlers, in our social and email marketing activities.Subscribe – Invite your followers to subscribe with yes, a “ reader magnet”.Invite input into your books–characters, plot turns (fiction), ideas and quandaries (nonfiction) word choices and formats (poetry). Engage – Start and continue conversations.Connect – Talk to your readers. Have a contact form.Attract – Attract readers through one or more channels–social media, blog, advertising, or other method. ![]() At its heart is the “attractor”, the reader magnet. This process pulls the reader along the pathway of discovering you, your author platform, and your books. ACCESS is an acronym for attracting, captivating, connecting with, engaging, subscribing and satisfying readers. In Creative Self-Publishing, ALLi director Orna Ross explains that there are three kinds of marketing for authors: influencer marketing, algorithm marketing, and ACCESS marketing. Our inboxes are all bulging as it is, who really wants yet another email in their inbox? Reader Magnets and ACCESS Marketing Without a reader magnet, there's no motivation for your readers to sign up to your mailing list. One of the most effective ways of doing that is to have a reader magnet. It's one thing to sell a lot of books, but if you want to build a relationship with your readers, or if you want to nurture those readers in order to continue getting sales, then ensuring you have a method of contacting those readers is vital. Swipe files for social media posts or other communication templates. ![]()
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